Edward Weisz and Brianne Polito co-authored an article about Kylie Jenner filing various trademarks involving her daughter. Ed and Brianne discussed the impact that Jenner has on her trademarks due to her following. An example they used was when a viral video of Jenner singing "Rise and Shine" to her daughter, Stormi turned to be a cash grab after Jenner filed the trademark applications.
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