Susan Grueneberg discussed some pointers on how to design a franchise program that is accessible to prospective franchisees with limited capital. The explosive growth of franchising as a method of distributing products and services has sparked a great deal of creativity. More and more people are considering franchise purchases as a path to independence. For many reasons, these prospects may think that buying a franchise is beyond their means. These reasons range from lingering student debt to the high cost of housing. Tapping into this potential market can open up mutually beneficial opportunities for franchisors and franchisees.
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