John Ho will present at the Advancing Diverse Partners & Associates - East Summit. The idea is to get new clients from word-of-mouth, referrals, and your reputation. Doing great work and being exceptional in your field is a must; however, the phone doesn’t just start ringing with work. How can you build your reputation? What differentiates you, your practice, and the firm? When someone asks a client or contact about you and your practice, what do you want them to say about you and the firm? How can you create a pipeline of referrals and word-of-mouth work?
John and the panel will offer strategies on the following topics:
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Differentiating you, the firm, and your practice
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Becoming a subject matter of knowledge for potential clients
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Cultivating word-of-mouth business and referrals
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Solving business problems, not legal problems
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Building your reputation and trust with new potential clients