New York City Bar Association
Shining a Light on “Dark Patterns”: What Supplement Companies Should Know About a Rising Area of FTC Advertising Enforcement
The FTC and other enforcers are rapidly increasing their focus on “dark patterns” in advertisement designs, which are practices that regulators believe can trick or manipulate consumers into buying products or giving up their privacy.
This spotlight session will explore:
-
Specific website design and advertising practices that are currently triggering enforcement activity
-
The types of allegations being brough by the FTC in cases where dark advertising patterns are alleged
-
How dietary supplement companies can avoid being the next target in this rising wave of deceptive advertising enforcement